Television Commercial

•

[Ton Duc Thang University - Television Commercial Design]

Designer: Diem Phuc

Instructor: Ly Nhat Binh

This project is an essential part of my academic program, focusing on advertising the Karo cake product under the Richy brand. The project consists of three main stages:

1. Multimedia campaign: We will execute an advertising campaign across various media channels to reach the target audience.

2. TVC production: We will create and broadcast a high-quality TVC to effectively convey the product message.

3. Music event and giveaways: We will organize a unique music event combined with giveaways to foster interaction and engagement from customers.

In summary, the project aims to build and reinforce the Karo cake brand under the Richy label through a series of diverse advertising activities and events.